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Company: | Disney Interactive Media Group |
Industry: |
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Internet / E-Commerce IT / Software Development Video Game |
Country: | India |
State/Province: | Any |
City: | Mumbai |
Post Date: | 05/07/2024 10:05 AM |
Job Summary: About the Role: The position will be responsible for 360 degree marketing for Star Bharat shows (digital & offline). The incumbent will be part of marketing team and will be responsible for strategizing and executing marketing plans of new launches and existing shows. The position will work with agencies on marketing campaigns that increase brand awareness and drive sampling of shows on Star Bharat. Context: Star Bharat is challenger brand aiming to break the typical template of Hindi GE. This involves building a unique brand positioning for the channel and launching some fresh and exciting concepts. Key Responsibilities:
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About Disney Star: Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year. Disney+ Hotstar, India's leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences. Join us, and let's continue to inspire a billion imaginations. About The Walt Disney Company (India): Star India has defined the Indian media landscape for more than 30 years, and is one of the country's leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries. About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Star India Pvt Ltd (SIPL) , which is part of a business we call The Walt Disney Company (India) . |
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