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Company:  Walt Disney Studios
Industry:  Broadcasting / Radio
Cool Jobs
Entertainment / Music
Film / TV / Modeling
Media / Journalism / Publishing
Country:  India
State/Province:  Any
City:  Bengaluru
05/04/2024 07:11 AM
Job Summary:

Job Summary-

The Freemium Growth Lead will be responsible for new freemium programs, experimenting aggressively, and prioritizing initiatives to increase the overall freemium traffic and engagement on the platform. The role involves collaborating with various stakeholders across the organization and presenting findings to key decision-makers.

About The Team-

The team is responsible for developing the overall freemium pod strategy for D+H.

Reporting To - Associate Director-Growth

Key Responsibilities-
  • Setting up new freemium programs, experimenting aggressively, and prioritizing initiatives to increase the overall freemium traffic as well as their engagement on the platform
  • Partnering with Product and content teams to drive adoption of different innovations on the platform, helping create a highly personalized experience around discovering and enjoying the wide array of free entertainment available on the platform
  • Build a strong culture of user-first thinking, deeply understanding user behavior, and driving insights to various teams to influence roadmaps and key focus areas
  • Define On platform and Off platform strategies across different channels and surfaces that help retain users across different segments and age on the platform
  • Rapid experimentation and optimization of different customer journeys across the renewal funnels
  • Establishing best practices and improving overall comms across different consumer touchpoints
  • Leading and coaching a team of growth marketers and analysts who can drive the Engagement agenda

Skills & Attributes for Success-
  • Proficiency with data and attribution tools, deep analytics, and performance monitoring
  • Ability to turn complex data and insights into easily understood data stories
  • Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity
  • A willingness to work outside of the scope in order to bring alignment and better overall outcomes to the business at large

Preferred Education & Experience-
  • MBA from a Tier 1 College
  • 7+ years of experience, preferably within consumer internet firms, managing complex projects with multiple stakeholders with high attention to detail

About Us-

Disney+ Hotstar is India's leading streaming platform that has changed the way Indians watch their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.

Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.

Why Join Us-

No Dress Code, Unlimited Leaves, Diverse & Inclusive Culture, and Fun Life Balance

Links -

www.hotstar.com

https://careers.hotstar.com/join-us

https:/ /www.linkedin.com/company/disney-hotstar/mycompany/

#Non-tech

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We're Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals - by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd , which is part of a business we call Disney+ Hotstar .
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