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Company: | Walt Disney Studios |
Industry: |
Broadcasting / Radio
Cool Jobs Entertainment / Music Film / TV / Modeling Media / Journalism / Publishing |
Country: | India |
State/Province: | Any |
City: | Hyderabad |
Post Date: | 04/30/2024 07:26 AM |
Job Summary: Context: This role is pivotal in driving audience engagement, brand awareness, and subscriber/viewership growth. This position involves developing and executing comprehensive marketing strategies tailored to both traditional television broadcasting and our digital streaming platform. This role involves developing and executing integrated marketing campaigns encompassing Above-The-Line (ATL) and Below-The-Line (BTL) activities, on-ground activations, and new product launches. This multifaceted role involves strategic planning, audience engagement, brand management, and performance analysis to drive subscriber/viewer acquisition, enhance brand visibility, and foster innovation in a competitive and rapidly evolving entertainment landscape. Key Responsibilities:
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About The Walt Disney Company (India): Star India has defined the Indian media landscape for more than 30 years, and is one of the country's leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries. About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Star India Pvt Ltd (SIPL) , which is part of a business we call The Walt Disney Company (India) . |
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