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Company:	Adidas
Industry:	Advertising / Marketing / PR Retail / Merchandising Sports
Job Type:	Full Time
Country:	Saudi Arabia
State/Province:	Any
City:	Riyadh
Post Date:	04/25/2024 08:11 PM
Purpose & Overall Relevance for the Organisation: Support the development of the Global Sports Marketing Strategy for Football and other sports by servicing Sports Marketing Assets, Partners in Saudi Arabia. Key Responsibilities: Support in identifying and recommending the best current and next generation players and athletes across football and other sports. To service Sports Marketing Assets, Partners including maintenance of contracts. Act as support between players, athletes and adidas internal departments, including business units, Brand Activation, PR/newsroom and Trade Marketing. Support the execution of SM activities included in the go-to-market plan Support the control of existing asset agreements (product and servicing). Ensure timely and sufficient equipment of Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility. Ensure alignment of execution for consistent brand appearance. Work closely with the Brand Activation Managers to service and leverage athlete and player opportunities across their 'owned' social media platforms and key adidas brand channels. Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances. Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy. KPI's: Saudi Arabia Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, SOV and brand sentiment). Growth of Performance Categories Market Share within Saudi Arabia. EM Net Sales, Category growth, FPST and DTC/E-com traffic. MWB compliance. Key Relationships: Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, Partners and Assets. Knowledge, Experience and Capabilities Extensive knowledge of football, other sports and Saudi Arabia sporting landscape. Ability to build and maintain relationships. Ability to network, influence and utilize internal and external resources. Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills. Good oral, written, and presentation communication skills in both English and Arabic. Requi red Education and Experience / Minimum Qualifications: University degree in business, ideally with marketing and sales focus. Minimum 3 years of Brand and Sports Marketing Experience with an agency or client- side consumer goods company. Fluent written and spoken Arabic & English skills.

Senior Specialist SPOMA Support

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