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Frontline Portfolio Manager

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Company:  The Coca-Cola Company
Industry:  Food / Beverage / Wine
Job Type:  Full Time
Country:  Uzbekistan
State/Province:  Any
City:  Tashkent
Post Date:  04/24/2024 08:14 PM
Position Overview:

The Frontline Portfolio Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX, C&CL, Franchise Leadership and bottling partners' teams.

This role will also require the Frontline Manager to manage the translations of key campaigns in Non-Top 8 markets (30% of their time) that include Azerbaijan, Georgia, Armenia, Kyrgyzstan and Tajikistan.

Function Related Activities/Key Responsibilities:
  • Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner's team.
  • Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
  • As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
  • Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
  • Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
  • Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns
  • Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Partner with Studio X integrator, local translation agency and franchise managers to ensure that the OU campaigns are translated correctly and readily made available on the virtual shelf.


Education Requirements:
  • Relevant degree in Marketing


Related Work Experience:
  • Marketing activation and leadership experience (4-8 years)
  • Business, commercial and financial acumen
  • Experience working with The Coca-Cola Company external partners (bottlers and customers)
  • Experience working in cross-functional and cross-geographical teams is preferred


Functional Skills:
  • Manage key brand projects with cross functional teams
  • Track, measure & provide actions to improve value share & business performance.
  • Provide local market insights that feed into annual plans (consumer, shopper, category)
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