Senior Director I, OBPPC Job In Georgia - The Coca-Cola Company - Food / Beverage / Wine Career

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The-Coca-Cola-Company

Company:	The Coca-Cola Company
Industry:	Food / Beverage / Wine
Job Type:	Full Time
Country:	United States
State/Province:	Georgia
City:	Atlanta
Post Date:	04/19/2024 08:14 PM
The Director, SSD (Sparkling Soft Drink) OBPPC (Occasion, Brand, Pack, Price, Channel) role provides thought leadership to the SSD team and broader Coca-Cola North America Operating Unit (NAOU) to shape the direction our system takes in the marketplace for the SSD Category and OBPPC. The role is responsible for developing the SSD Portfolio OBPPC strategy, the anchor of our SSD Portfolio, and working with the Marketing, Commercial & National Retail Sales (NRS), and Bottler teams to ensure that we meet consumer occasion needs states to optimize category revenue, profitability, and growth. This requires a holistic business understanding, analytical mindset, cross-functional leadership and strong influencing skills. Develop an OBPPC vision and growth strategy for the North America SSD categories with focus on Colas and Flavors to ensure total portfolio coherency Expected to develop SSD OBPPC strategy across all channels to ensure that all consumer occasion needs states are met with the right margin optimization strategy SSD OBPPC strategy work will include a 3-year OBPPC strategy, opportunity identification, occasions-channels-packages, new package launches and pricing strategy across SSD brands, including future extensions Will be expected to develop the mid to long-term category retail price strategy for SSD across all channels and partner with the RGM execution teams to ensure that all strategies are implemented within the guardrails by the customers & bottlers Provides insights and analysis required to ensure a clear view of opportunities and risks vs. plan Ensures seamless coordination across functions to ensure new launches & pilots roll out of new packages with the right strategy Will partner with cross functional colleagues to develop acceleration initiatives to capture additional growth as needed Work with respective RGM, commercial and zone teams to translate Category Plan into actionable annual business plans for bottler/zone/NRS plans Lead the strategy development and quantification for SSD Sources of Growth (SOG) to be incorporated into the annual business planning process KEY SKILLS / CAPABILITIES Strategic thinking - must be able to solve problems and turn insights into strategy and action plans Strong partnership and collaboration - must be able to work across functions and the System Solid presentation, influencing, and storytelling skills - presents ideas and drives initiatives with clear and concise reason and action plan Capability building - we develop and build RGM talent within the RGM team and across the organization to bring in future talent KEY KNOWLEDGE / EXPERIENCE Mastery of (Required) Analytics & Financials - ability to draw insights and actions from data OBPPC Strategy - multi-year and in-year strategies to accelerate revenue, profit, and growth Pricing & Promotions - understanding of rate/mix drivers and promotional impact on overall rate Change Management - demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives. Broad expertise in (Good to have) Opportunity Mapping Consumer Segmentation and Insights People Management Planning Knowledge in Key Data Systems Education and Professional Experience: Bachelor's Degree required; MBA or other Advanced Degree preferred 7 or more years of relevant experience required

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