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Company:  Four Seasons Hotels and Resorts
Industry:  Advertising / Marketing / PR
Hotel / Resort / Lodging
Retail / Merchandising
Sales
Job Type:  Full Time
Country:  Thailand
State/Province:  Any
City:  Chiang Mai
04/19/2024 09:51 AM
About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:
Situated in the lush Mae Rim Valley, Four Seasons Resort Chiang Mai is a haven of peace and luxury, just 30 minutes away from Chiang Mai city. Spanning 32 acres, the resort is accentuated by serene lakes, lily ponds, cascading waterfalls, and an operational rice farm with its resident water buffaloes. The 98 Pavilions and Residences showcase the grandeur of the Lanna Kingdom, intertwining influences from Burma, India, and China. Guests can immerse themselves in the ambiance of the Garden Pavilion, surrounded by lush flora, or bask in the seclusion of the exquisite Pool Villa. With an array of dining options like the authentic Lanna-inspired Rim Tai Kitchen to the innovative farm-to-table dishes at NORTH, gastronomic satisfaction is guaranteed. The resort's spa, a sanctuary of rejuvenation, offers treatments steeped in traditional Thai healing practices. For those seeking venues for special occasions, spaces like Kasalong and the picturesque Orchid Nursery stand ready. At Four Seasons Resort Chiang Mai, every moment is a cherished memory in the making.

Senior Director of Marketing

Four Seasons Resorts Thailand

Four Seasons Resorts Thailand is looking for cluster Director of Marketing who share a passion for excellence and who infuse enthusiasm into everything they do. This position is based in Bangkok office, and taking care for 3 properties in Thailand; Four Seasons Resort Chiang Mai, Four Seasons Resort Koh Samui and Four Seasons Tented Camp Golden Triangle.

Responsibilities

1. Recruit, select and familiarise marketing department personnel with the Hotel and their functions.

2. Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.

3. Conduct performance evaluations and follow up with marketing department personnel.

4. Build a positive working environment.

5. Implement activities that positively impact hotel Rev Par performance

6. Monitor competitive hotels to ensure continual market share improvement.

7. Develop, co-ordinate, and implement programs to increase profitable sales in all product areas.

8. Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand.

9. Manage the hotel's Yield Management program including the transition to a more robust dynamic pricing model.

10. Ensure accuracy of definite bookings plus contracted group and corporate accounts.

11. Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business.

12. The ability to understand the different needs of market segments and implement

Strategies / programs as appropriate to maximize profitability.

13. Analyse the Hotel's capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business.

14. Develop and implement the Annual Marketing Plan.

15. Participate in designated trade, service and community association and clubs.

16. Set and monitor all quotas for sales activities and production for direct sales personnel.

17. Develop and approve travel schedules and budgets.

18. Determine staffing requirements, sales deployment, areas of responsibility and manage the performance of assigned staff according to their respective job descriptions.

19. Ensure accurate tracking of business segments/markets.

20. Implement systems to ensure sales and marketing programs achieve projected results.

21. Understand, utilize and supervise the installation of automated sales and reservations systems.

22. Develop special promotional programs to stimulate trial and generate revenue.

23. Direct and manage the hotel's utilization of emerging social media tools.

24. Monitor all expenditures adhering to the advertising budget.

25. Maintain open communication with advertising agency/media to provide them with constant input as to the needs of the hotel.

26. Work with the Director of Public Relations to ensure that the Hotel receives maximum exposure in appropriate media.

27. Develop the advertising and business promotion budget in conjunction with the Annual Marketing Plan.

28. Administer department activities within the approved budget with evaluation on a monthly basis.

29. To be directly involved in forecasting and continuously be aware of current and forecasted financial/business performance.

30. Analyse financial/business performance vs forecasts/budget and make the required changes if necessary.

31. Understand, maximise use of, and properly control A&BP budget.

32. Sound analyser and problem solver

33. The ability to be a "do-er", implementer, and action taker

34. Develop and use good business acumen and be a good "business operator."

35. Vigilant and attentive to detail. Monitor quality and be obsessively service oriented.

36. A Team Player and have interpersonal sensitivity.

What to expect: you will...
  • Be part of a cohesive team with opportunities to build a successful career with global potential
  • Have access to a robust benefit plan
  • Have the opportunity to engage in diverse and challenging work
  • Derive a sense of pride in work well done
  • Be recognized for excellence

Learn more about what it is like to work at Four Seasons - visit us:

http://jobs.fourseasons.com

https://www.linkedin.com/company/four-seasons-hotels-and-resorts

https://www.facebook.com/FourSeasonsJobs
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