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Director Advanced Hydration & Tea Innovation - LA OU

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Company:  The Coca-Cola Company
Industry:  Food / Beverage / Wine
Job Type:  Full Time
Country:  Mexico
State/Province:  Any
City:  Ciudad de México
Post Date:  04/17/2024 08:14 PM
We're accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

What You'll Do for Us

  • Lead the execution of the global/regional brands innovation agenda in the OU: product and strategic platforms (e.g. refpet, aseptic PET, personalization...)
  • Design the innovation strategy and pipeline for OU local /regional brands, in close partnership with category teams and R&D
  • Maximize the opportunity for formulas harmonization and implement it in the market
  • Accountable for identifying critical issues, trends and opportunities in the OU to influence global pipeline, feed pipeline for local brands and to support the development of critical capabilities in the OU.
  • The role communicates internally across OU Mkt leadership and the global category teams
  • Works hand in hand with R&D and cross-functional leaders/teams (including Key Bottlers and JVs)


Qualification & Requirements
  • Fluent English and Spanish
  • 12-14 years of experience including Category Marketing leadership, Innovation strategy & execution and High-Complex project management (from design to business case to implementation)
  • Experience working in cross-functional and cross-geographical teams
  • Experience working with marketing in the field is preferred
  • Ability to drive innovation agenda forward influencing through art (consumer/shopper insights, needs) and science (business cases, efficiencies, ...)
  • Passion, curious and ability to be external-focused and bring freshness from outside.
  • Ability to lead very complex projects (multi-functional, multi-country, ...) and influence critical external stakeholders (bottlers leadership, JVs, KKAA)
  • Marketing strategy
  • Innovation strategy
  • Complex project management
  • 10 x / exponential thinking


Good to have:
  • Coca-Cola system Knowledge
  • Multiple market experience
  • Venture/disrupt innovation projects
  • Bottler/commercial experience


What We Can Do For You
  • Challenging Work - our unique global system offers constant opportunities to develop world-class skills and a truly international career.
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Skills:Leadership; Innovation Pipeline Development; Strategy Development; Marketing Campaigns; Branding; Demand Generation; Category Growth Strategy; Channels Strategy; Marketing Strategies; Market Segmentation; Storytelling; Marketing Insights
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