Overview
The Regional Director of Marketing (RDOM) for Hard Rock Hotels reports directly to the Vice President of Global Field Marketing. This RDOM will assist in the development, direction and implementation of marketing activities for all Hard Rock Hotels EMEA. The individual in this role will drive brand awareness and affinity through various initiatives including creative, PR, media and brand program execution. This role will support our hotels in reviewing their local marketing plans and optimizing them to drive revenue and a strong ROI. This role will be responsible for partnering with key stakeholders both at the corporate and property level to ensure the success of existing programs and introduction of new offerings and global programs. This person fosters an exceptional climate of professional and personable service that ensures the long term satisfaction of employees, guests, clients, partners, owners.
Responsibilities
- Supports all efforts related to the creation and execution of the annual marketing plans, budget and strategies for the Hard Rock Hotel properties in the region.
- Develops innovative marketing strategies and tactics to support openings of new hotels. Support for these openings to be executed at the local, regional, and global level following the critical path and procedures to guide successful opening and operating hotels.
- Supports properties in developing local marketing tactics specific to their needs including rooms, spa, entertainment, destination marketing and food & beverage marketing.
- Supports the rollout of brand wide initiatives and gain feedback from the field to evolve Hard Rock initiatives as needed to best serve the region.
- Works within established budgets and drive programs to maximize return on investments.
- Ensures marketing tactics align with brand standards, brand voice, and brand visual guidelines.
- Works closely with the global marketing team and corporate office on the implementation of marketing and sales materials plus advertising campaigns inclusive but not limited to: reviewing hotel websites, reviewing and approving hotel creative, supporting ideation and collaboration among hotels and HRI.
- Coordinates regional industry and competitive research to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Set and monitor success metrics.
- Assists with on-boarding of new agency partners such as creative, PR or digital agencies. Manage regional agency relationships on a day-to-day basis.
- Liaises with brand marketing and PR agencies to execute; creative campaign, media buy, press outreach, events, and crisis communications.
- Assists in the development of the Hard Rock Hotel communications with the appropriate tone and insights to meet the variety of markets and countries within The Americas region.
- Assists in the development of property marketing/ PR materials and toolkits.
- Collects and review monthly reports from hotels showing marketing performance.
- Drives brand compliance evaluation and support properties in their needs to understand and follow brand standards.
- Assists hotels with creative review of materials through brand tools.
- Ensures strong property participation in brand programs and activations.
- Drives property participation and support for Hard Rock's loyalty program, Unity by Hard Rock to increase acquisition and shift share to direct bookings.
- Develops and maintains positive relationships with in the business and social community.
- Always presents a professional image to employees, guests, clients, owners and investors.
Qualifications
- Fluency in English is required. Bilingual communicator is preferred with proficiencies in Portuguese and Spanish.
- At least 10 years of work experience in hotel and/or hospitality marketing/public relations.
- Music, Entertainment, and F&B marketing experience in addition to hospitality is preferred.
- At least 5 -7 years of work experience in marketing international brands.
- Skilled in the creation and deployment of complex hotel launch plans. Lifestyle, luxury, or global brand experience. Previous experience with opening new hotels.
- Proven capabilities in managing media plans and initiatives in an international organization. Proven track record with travel/hospitality media.
- Ability to proof and edit copywriting according to established brand standards Maintain the brand voice and pillars according to established brand standards
- Experienced in managing both architectural and lifestyle photoshoots/productions.
- High energy individual with effective and influential digital media skills.
- Background in a marketing, public relations and e-commerce environment that utilizes cutting edge creative approaches.
- Strong understanding of customer engagement through digital channels for brands.
- Must have proven exposure to and experience with, disciplined public relations techniques, and must have a track record of initiating ideas and seeing them through the execution.
- Understanding of lifestyle hotel products and guest services.
- Ability to effectively deal with internal and external customers and staff.
- Ability to multitask and manage in a fast paced, changing environment.
- Proven ability to deliver high-caliber and accurate materials at a rapid pace while ensuring that deadlines are met.
- Must possess strong communication and listening skills, excellent speaking, reading and writing.
- Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
- Ability to effectively pitch and present information in one-on-one and group situations to media, customers, clients, partners and other employees of the organization.
- Computer skills (Microsoft Office); Proficient in Microsoft Power Point, Acrobat, Word, Excel, etc.
- Willingness and ability to travel estimate 25% of the time to cover property site visits and support hotels in the region.
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