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| Company: | Allied Beverage Group LLC |
| Industry: | Food / Beverage / Wine |
| Job Type: | Full Time |
| Country: | United States |
| State/Province: | New Jersey |
| City: | Elizabeth |
| Salary/Earnings: | Inquire |
| Post Date: | 03/24/2024 05:41 AM |
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Overview
The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
Customer
• Deliver on volume and profitability objective by brand
• Ensure compliance to Corporate Pernod Brand Strategies
• Increase the quality/quantity of accepted innovative business building proposals
o Understand best practices
o Apply comprehensive market, product and consumer information to generate brand and volume building activities
• Increase number of accounts where we are considered trusted advisor:
o Become part of customers planning process
o Obtain preferred supplier status (right of first refusal)
o Understand and deliver on account’s goals, strategies and opportunities
• Set goals, measure, evaluate and adapt to changes
• Meet and exceed customer expectation on fundamental business needs
Organizational
• Identify and adopt key account management best practices beyond customer and industry
• Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
• Develop preferred supplier status with accounts by participating in the accounts planning process
• Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
• Influence Allied Beverage Group sales teams to develop account specific programs in line with Pernod-Ricard brand strategies using local consumer insight
• Recommend suitable account specific brand and volume mix targets
• Oversee account performance and implement corrective business building actions
• Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
• Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
• Set and achieve KPI’s (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
• Engage in relationship building activities with buyer for all key accounts
KPI’s
• Weekly Pre-plans and Recaps
• Achieve monthly KPI Goals
• Communicate and Manage Targets through Pernod-Ricard Local Team
• Work with Allied Beverage Group Sales Reps & Managers on key priorities
o Weekly check-in on targets – Business Reviews and opportunity discussions
o Sales Rep ride-withs
o Field & Key Account Manager ride-withs
o Presenting updates at weekly team meetings
o Attend events
• Responsibility for Core list of Off & On Premise accounts
o Plan & Prepare Account/Activities
o Account Business Reviews
o Activate PRUSA Marketing Programs
o Execute Retail Controllables and Brand Standards at L3F
o Account audits
o Assess and implement account needs
o Consumer Sampling
o Staff Education
o Digital Posts
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