Senior D irector Category Management Kids
Area : Greater China
Department : Product
Direct Reporting Line : Reporting to : SVP Product, GCA
Indirect/secondary reporting line : NA
Location: Shanghai, China
GSMS Grade M1
Personnel Managed: Yes
Cost Center/Budget: -
Purpose & Overall Relevance for the Organization:
- Act as BU Head by creating and executing GTM plans for the Business Unity to drive BU Kids and business success within guidelines set by Global BUs
Key Responsibilities:
- Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)
- Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
- Responsible for BU category forecast within IBP, all channels.
- Deliver financial expectations set out in the SBP/IBP across all channels and countries.
- Define category CI and lead the communication with Global BU to deliver solution that address GCA needs.
- Define & implement category availability and pricing strategy across GCA country cluster & channels
- Deliver powerful, compelling, commercial, viable range/concept/key franchise selection for GCA to support the overall brand strategy, purpose & direction.
- Create and Own Seasonal Product plan and calendar, collaborate with Brand Activation to align prioritization of category and key concepts allocation.
- Lead all creation needs, validate SMU requests for GCA and leverage CCH & CCS to fulfill GCA needs to support the SBP. Effective application of speed to market.
- Take responsibility for Sell-through and sustainable lifecycle management of the category across GCA, develop performance tracking dashboards and share update with Global BU
- Approval of country corrective deviation plans - if required
- Drive performance and development culture through #MYBEST
- Drive employee engagement, leading by example
- Identify and develop high-potential talents, to fuel the team's succession plan
- Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.
- Manage allocated category OPEX & T&E to fulfill business priorities.
KPI's:
- Market P&L for category (NS, inventory, Std Margin, Contribution)
- Sell Out all channels
- 3-5 year category plan : achievement of key initiatives
- Brand & key categories NPS
- Execution excellence in brand concepts/stories
- Market share
Key Relationship s :
- MOPS, PMO
- Brand Activation, Omni-channel Buying
- Global BU
- Demand Planning, Finance (Marketing ROI), Supply Chain Management
- Product Sales (All Channels)
Knowledge, Skills and Experience:
- Ability to develop and implement strategy.
- Proven leadership and management abilities especially in managing a diverse ~10 people team (incl. remote management)
- Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Broad Brand management experience, with a distinct track record of success including expert Merchandising knowledge and trading mentality.
- Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
- Strong industry knowledge, across divisions-footwear, apparel and accessories-and across all BUs.
- Expert understanding of Asian markets' consumers, accounts, economic environment, and commercial needs
- Act with agility without losing the strategic focus and ability to lead a team through ambiguity in fast-paced consumer goods market segment.
Requisite Education and Experience / Minimum Qualification
- 12-15+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
- Previous experience in managing a global matrix organization required
- Sporting goods industry experience required
- Fluent in English
- Fluent in local language (if applicable) preferred
- Has lived and worked in different cultures or has substantial experience working in regional teams
- Willingness to travel upwards of 20% of time
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