Product Marketing Manager

As a Product Marketing Manager, you will be responsible for:

• Strategic Planning
• Execute marketing initiatives aligned with business and brand goals.
• Develop marketing campaign strategies based on consumer insights to support live games.
• Collaborate with product development teams to integrate marketing strategies into the product concept.
• Work with Consumer Insights and Product Development to understand product appeal for various audience segments.

• Marketing Strategy Execution
• Execute marketing plans for your franchise, ensuring consistent execution.
• Contribute to brand strategy development, including vision, promise, and messaging.
• Stay updated on competition and market trends to inform marketing strategies.

• Relationship Management
• Build relationships with Publishing, Game Development, and Licensing partners.
• Oversee partner and vendor relationships for marketing initiatives.
• Partner with Business Development to represent brands with 1st party partners.

• Cross-functional Collaboration
• Collaborate with development teams, ensuring alignment between product offering and marketing efforts.
• Provide daily brand and marketing leadership to cross-functional teams.

• Budget Management
• Assist in managing annual marketing budgets.

To be successful in this role, your background includes:

• Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
• 5+ years of experience in brand marketing, preferably in the gaming industry.
• Understanding of consumer insights and their application in marketing.
• Strong leadership and cross-functional collaboration skills.
• Budget management and financial analysis proficiency.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Passion for gaming and gaming culture knowledge.
• Strategic thinker with a track record of achieving results.