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Company: | Adidas |
Industry: |
Retail / Merchandising
Sales Sports |
Job Type: | Full Time |
Country: | Vietnam |
State/Province: | Any |
City: | Ho Chi Minh City |
Post Date: | 01/23/2024 08:10 PM |
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: This role is responsible for maximizing the profitability of Own Retail business by overseeing that the sales planning, buying, day-to-day trading activities, sales reviews and inventory management are carried out effectively and efficiently. A secondary responsibility of managing the buy for key Franchise partners/doors may be added in the future. This includes: • Planning and setting the right merchandising strategy for Own Retail in the country • Implementing Merchandising End-to-End (E2E) process • Putting in the right strategies to derive the right Buy for Own Retail in the country • Monitoring all in-season activities and acting accordingly for Own Retail • Providing feedback and work collaboratively with SEA Own Retail Buying/Merchandising Department KEY RESPONSIBILITIES: • Lead and coach country Buying team members on all Buying functions with the objective of providing career progression. a. Pre-season • Support the implementation of key strategic priorities in the country for Own Retail within the SEA Own Retail Buying Department framework. • Responsible for the Business Units' Sales Planning, Buy, cost and margins in the country. • Work with the SEA Own Retail Buying Department to derive Open-To-Buy (OTB) budget for Own Retail - Concept Stores (New seasons) and Factory Outlet (GFO). • Build the right product mix based on the share of business of store formats, product categories, store types, age and gender mix for Own Retail. • Review and implement the right buying analysis by categories for Own Retail. • Review and define product options and space management in the country for Own Retail. • Ensure correct size ratios are used for order placement for Own Retail b. In addition to the above (when secondary responsibility becomes effective): • Work with Head of the Franchise Channel/Key Account Manager to receive Open-To-Buy (OTB) budget for Key Franchise Partners/Doors. • Support Key Franchise Doors to ensure their sell-in buy is appropriate by giving them the right range recommendation per store based on SEA Own Retail Buying seasonal strategies. • Provide guidance to Key Stakeholders i.e. Buyers of Franchise partners to ensure that all merchandising strategies and principles are executed timely and correctly. • Ensure correct size ratios are used for order placement for Key Franchise doors. c. In-season • Drive and achieve Benchmarks and KPIs on productivity and sell-through which are aligned with SEA Own Retail Buying Department for Own Retail. • Support improvements in Allocation and Replenishment (A&R) techniques with SEA Direct to Consumer (DTC) Own Retail Buying Department for Own Retail. • Ensure products are launched on time with adequate stock for Own Retail. • Work closely with Store Operations to ensure product grading and product option plan are in line with space management guideline for Own Retail (pre-season). • Establish and analyze Own Retail's key Buy, Sales and Inventory reports and take necessary actions to ensure business strategies are well-executed and business goals are achieved (pre-, in- and post-season). • To validate and identify Month on hand (MoH) inventory planning file based on the month cover of Concept Stores and Factory Outlets • Ensure end-of-season stock is managed accordingly to the Product-Life-Cycle (PLC) policy for Own Retail. • Ensure all Store Openings/Closings/Remodels are well coordinated by tasking the Buying department to act as the single point-of-contact for Own Retail. • Provide guidance to Key Franchise Partners on sales report generation and analysis (pre-, in- and post-season). • Ensure in-season chase models (Evergreen, In-Season-Creation and Planned-Responsiveness) are well managed to make sure inventory is optimal for Own Retail. • Establish Own Retail store-visit schedule to achieve an expected amount of time spent in the stores. Ratio of time to be spent in office versus stores is recommended as 60%/40% respectively. • Analyze Own Retail Store Visits Pack (SVP) prior to store visits. KEY RELATIONSHIP: • Internal: Own Retail Stores, Country Retail Operation Team, Country Category Marketing, Country Finance, SEA Own Retail Buying team, Country Franchise team, Country Warehouse Operations team • External: Franchise Partners, Other third-party service providers KNOWLEDGE, SKILLS AND ABILITIES: • Datamining & Presentation skills • Strong analytical mind set - detail and numbers oriented • Excel/computer skills • Business Acumen & problem solving skills • Category know how - products, ranges, market trends • Big picture thinking • Process and system understanding • Collaboration & Influencing skills • Ability to multitask REQUISITE EDUCATION & EXPERIENCE/MINIMUM QUALIFICATIONS: a. Educational: • University degree in business, ideally with marketing and sales focus or equivalent professional experience • Merchandising/Retail Finance/ Business Analytics Experience: 5-6 years • Management Experience:2-4 years b. Functional: • Merchandising skills with a minimum 6-7 years' experience in retail planning and operations • Fluency in English • Exposure in managing multiple markets will be a plus • Industry: Preferably in apparel/ fashion/ Footwear • Exposure: Sports, Fashion |
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